Advertising Disclosure
Last updated: November 24, 2025
Our Commitment to Transparency
At Fulcrum Point, we believe in complete transparency regarding any financial relationships that may influence the content on our website or the recommendations we provide. This Advertising Disclosure explains how we may earn income through various advertising and affiliate relationships, and how we maintain editorial integrity despite these relationships.
We are committed to providing honest, unbiased analysis and information. Any advertising relationships or affiliate partnerships do not compromise our commitment to delivering analytical perspective based on your specific situation and our professional judgment.
Affiliate Relationships
Affiliate Program Participation
Fulcrum Point participates in select affiliate marketing programs. This means that we may earn a commission when you click on certain links on our website and make a purchase. These affiliate relationships include:
- Financial software and tools that we reference in our analytical work
- Educational resources and publications related to financial analysis
- Professional services that complement our analytical offerings
Commission-Based Link Explanations
When you click on an affiliate link and make a purchase, we may receive a commission at no additional cost to you. The commission is paid by the merchant, not by you. Important points to understand:
- • You are never charged more because you used our affiliate link
- • The commission percentage varies by program and product
- • Affiliate links are clearly identified when possible
- • We only recommend products and services that align with our professional standards
Product Recommendation Policies
Our recommendations are based on our professional assessment of quality, relevance, and value. While we may earn commissions on some recommendations, this does not influence our analytical judgment. We recommend products and services that we believe genuinely provide value, whether or not they offer affiliate compensation. Our analytical perspective remains focused on your specific situation and needs.
Financial Relationship Transparency
We maintain complete transparency about our financial relationships. If we have a material connection to a product or service we mention, we disclose this relationship. This includes affiliate commissions, sponsorships, or any other compensation that could be perceived as influencing our content or recommendations.
Sponsored Content
Identification of Paid Content
Any sponsored content on our website is clearly labeled as such. Sponsored content may include:
- • Articles or blog posts created in partnership with brands or companies
- • Product reviews provided in exchange for compensation
- • Case studies featuring specific products or services
All sponsored content is clearly marked with labels such as "Sponsored," "Paid Partnership," or "Promoted Content" to ensure you can easily identify paid material.
Sponsored Post Labeling Policies
We adhere to strict labeling standards for all sponsored content. Every sponsored post includes a clear disclosure at the beginning of the content, explaining the nature of the partnership and how we were compensated. This disclosure appears before the main content begins, ensuring transparency from the outset.
Brand Partnership Disclosures
We occasionally partner with brands that align with our values and professional standards. These partnerships may involve various forms of compensation, including monetary payment, free products or services, or other benefits. All brand partnerships are disclosed, and we maintain editorial independence in how we present information about partner products or services.
Content Authenticity Guarantees
Even in sponsored content, we maintain our commitment to authenticity and accuracy. Sponsors do not control the content of our analysis or the conclusions we draw. We reserve the right to decline sponsorship opportunities that do not align with our professional standards or that would require us to compromise our analytical integrity.
Third-Party Advertising
Display Advertising Networks Used
We may use third-party advertising networks to display advertisements on our website. These advertising networks may include Google AdSense, industry-specific ad networks, or other reputable advertising platforms. These networks serve advertisements based on various factors, including your browsing behavior and interests.
Behavioral Targeting Disclosure
Some advertisements displayed on our website may use behavioral targeting, which involves collecting information about your online activities to provide more relevant advertising. This targeting is conducted by third-party advertising networks, not by Fulcrum Point. You can learn more about how these networks use your data by reviewing their privacy policies.
Cookie Usage for Advertising
Third-party advertising networks may use cookies and similar technologies to:
- • Track your interactions with advertisements
- • Deliver personalized advertising based on your interests
- • Measure the effectiveness of advertising campaigns
For more information about cookies, please see our Cookie Policy.
Ad Personalization Practices
Advertising networks may personalize the advertisements you see based on your browsing history, demographic information, and other factors. This personalization is designed to show you advertisements that are more relevant to your interests. You have control over ad personalization through your browser settings and through opt-out mechanisms provided by advertising networks.
User Rights and Controls
Ad Preference Management Options
You have several options for managing your advertising preferences:
- Adjust your cookie preferences through our Cookie Policy page
- Modify your browser settings to block or limit cookies
- Use ad-blocking software or browser extensions
- Opt out of personalized advertising through industry opt-out tools
Opt-Out Procedures
If you wish to opt out of personalized advertising, you can do so through various mechanisms. For Google advertising, you can visit Google's Ads Settings page. For other advertising networks, consult their individual privacy policies for opt-out instructions. Please note that opting out of personalized advertising does not mean you will see fewer advertisements; it means the advertisements you see will be less tailored to your interests.
Data Collection for Advertising Purposes
Data collected for advertising purposes may include your browsing behavior, device information, and interaction with advertisements. This data is primarily collected by third-party advertising networks, not by Fulcrum Point. We do not have direct control over the data collection practices of these third parties, but we strive to work only with reputable advertising networks that respect user privacy.
Rights Under Privacy Regulations
Depending on your location, you may have additional rights regarding how your data is used for advertising purposes under privacy regulations such as GDPR or CCPA. These rights may include the right to access data collected about you, the right to request deletion of such data, and the right to opt out of certain types of data processing. For more information about your privacy rights, please see our Privacy Policy.
FTC Compliance Statement
This disclosure is provided in accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising. We are committed to ensuring that all advertising relationships and potential conflicts of interest are clearly disclosed to our users.
Our primary commitment is to providing valuable analytical perspective to our clients. While we may benefit financially from certain recommendations or partnerships, these relationships do not compromise our professional judgment or our dedication to serving your interests.
Questions About Our Advertising Practices?
If you have any questions about this Advertising Disclosure or our advertising practices, please contact us.
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